htA Houston native, Wayne Arthur graduated from Rice University and then spent two decades at MTV Networks creating commercials before founding his own creative agency, Kaleide, an award winning agency that has produced campaigns for networks and platforms including ABC, Disney+, and NBC.
The idea for Stage 2 Move came from personal experience.
When Wayne moved from Los Angeles back to Houston, he tried to sell his own couch and ran into every headache that comes with it: lowball offers, buyers who vanish after agreeing to a price, and the simple problem of nobody having a truck to pick it up. He eventually had to drop his price just to get interest.
Using his marketing background, Wayne started building listings designed to stop buyers mid-scroll. Then came the real insight: the biggest obstacle wasn't the photo or the price, it was that buyers had no way to get a couch home. Solving that problem by offering buyers free delivery turned out to be the key to selling fast at a great price.
That's Stage 2 Move: smarter listings paired with smooth delivery, so your couch sells quickly, painlessly, and for what it's worth.
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